The American Marketing Association (AMA) is the professional association for individuals and organizations who are leading the practice, teaching, and development of marketing worldwide. Our principal roles are:
|The AMA serves as a conduit to foster knowledge sharing.|
|Informing||Providing resources, education, career and professional development opportunities.|
|Advancing||Promoting/ supporting marketing practice and thought leadership.|
Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their marketing expertise, elevating their careers and ultimately, achieving better results.
"The American Marketing Association (AMA) is the world's largest and most comprehensive professional society of marketers, consisting of more than 45,000 worldwide members in 92 countries and 500 chapters throughout North America. The AMA is the only organization that provides direct benefits to marketing professionals in both business and education and assist in personal and professional career development among marketing professionals, and to advance the science and ethical practice of marketing disciplines."
The roots of the American Marketing Association can be traced to the early 1900’s when the National Association of Teachers of Advertisers and American Marketing Society, comprised of marketers and marketing researchers, merged to bring together all marketers, across all specialties to collaborate and inspire one another.